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AI Insights · Timothy · April 2024

Top 5 Music and Audio Apps Performance in South Africa, Q1 2024

In Q1 2024, the top music and audio apps in South Africa showed varying trends in downloads, revenue, and active users. Notable apps include Spotify, Apple Music, Pocket FM, Deezer, and Ultimate Guitar.

Top 5 Music and Audio Apps Performance in South Africa, Q1 2024

During the first quarter of 2024, the top music and audio apps in South Africa exhibited diverse performance metrics. Here's a closer look at the trends observed for each app:

Spotify: Music and Podcasts experienced significant fluctuations. Weekly revenue saw a peak of around $23K in the final week of March, while weekly downloads spiked to approximately 112K during the same period. The number of weekly active users consistently increased, reaching over 1M by the end of the quarter.

Apple Music maintained a steady stream in both downloads and revenue. Weekly revenue peaked at about $12K in late January, with downloads reaching a high of nearly 16K in mid-March. Active users remained relatively stable, hovering around 50K to 54K throughout the quarter.

Pocket FM: Audio Series showed a notable increase in weekly downloads early in the quarter, peaking at almost 28K. Weekly revenue also surged, hitting a high of approximately $12.5K in late January. The number of active users grew steadily, peaking at around 45K in mid-February.

Deezer: Music & Podcast Player had more modest figures. Weekly revenue peaked at roughly $12K in late February, while downloads remained consistent, with a slight increase to about 1.2K in late March. Active users fluctuated, reaching a peak of approximately 32K in mid-January before stabilizing around 24K to 27K.

Ultimate Guitar: Chords & Tabs saw stable performance metrics. Weekly revenue reached a high of about $3.4K in late January, while downloads remained steady with a slight peak of around 1.3K in early January. Active users showed a minor decline, ending the quarter at approximately 4.9K.

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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2024